RebHub — AI-Powered Real Estate Platform & CRM
A complete real estate ecosystem — a consumer-facing property search portal powered by an AI chatbot, backed by a full-featured CRM for managing leads, listings, agents, sales pipelines, and projects. Built for the Pakistan real estate market.
2-in-1
Public portal + CRM platform
AI
Property search chatbot
Multi-role
Admin, agent, buyer access
Full
Lead-to-sale pipeline
The Challenge
Two products. One codebase. One seamless system.
The client needed more than just a property listings website. They needed a complete operational system — a public-facing portal that could attract and convert buyers and renters, combined with a powerful internal CRM that their agents and sales team could use to manage leads, track deals, and oversee inventory.
Public Portal
Consumer-facing property search
Property search engine — Filter by city, type, area, price, beds & baths across buy, rent and project categories.
AI property chatbot — "Tired of searching? Ask directly" — users describe what they want conversationally and the chatbot surfaces relevant listings.
Projects & development showcase — Dedicated section for off-plan and new development projects (DHA, Bahria, Lake City, Etihad Town etc.).
Agent directory — Browsable agent profiles with listings and contact options.
Blog & content CMS — Market insights and real estate content managed from the backend.
CRM / Admin Platform
Internal sales operations
Lead management — Capture, assign, and track every lead from the portal through to conversion with full status history.
Sales pipeline — Visualise deals in progress, track negotiations, follow-ups, and closings per agent and per property.
Property inventory CMS — Add, edit, publish or unpublish listings with full media management (images, floor plans, details).
Agent & team management — Onboard agents, assign listings and leads, set roles and permissions, track individual performance.
Projects management — Manage off-plan developments, track units, availability and buyer interest per project.
CRM Modules
What the internal platform covers
👤 Lead Management
Capture leads from portal enquiries, assign to agents, track status (new → contacted → qualified → closed), full communication log.
📊 Sales Pipeline
Visual deal tracking per agent, stage-based pipeline, follow-up reminders, deal value tracking and conversion reporting.
🏠 Property CMS
Full CRUD for listings — add properties with images, specs, location, pricing. Publish/unpublish controls. Sync to public portal instantly.
🏗️ Projects CMS
Manage development projects, unit availability, floor plans, pricing tiers, and project status updates visible on the public portal.
🧑💼 Agent Management
Onboard agents, assign listings and leads, set roles and permissions, track individual performance, manage public agent profiles.
📝 Blog / Content CMS
Create and manage market insight articles, news, and guides that publish to the public portal's blog section.
Tech Stack
Built with
Frontend — React.js + Next.js (App Router)
Styling — Tailwind CSS, responsive design
AI Chatbot — Conversational property search assistant
CRM Backend — Node.js REST API
Database — MongoDB (listings, leads, users)
Auth — Role-based (Admin / Agent / User)
Deployment — Vercel (frontend)
Key Highlights
What sets it apart
The Outcome
A complete business ecosystem, live in production
RebHub launched as a fully operational real estate platform serving the Pakistan property market — with a public portal that drives lead generation and an internal CRM that gives the sales team full visibility over their pipeline. The AI chatbot reduced search friction significantly, letting users describe what they want in plain language instead of navigating filters.
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